MARKETING CONSULTING SERVICES
Since the only constant in the travel and tourism industry is change, the need continues for the company to be innovative and to embrace change. So, our methodolgy is to be proactive by anticipating change, as well as reactive to market forces.
During the past two decades, WIN has helped its clients anticipate local, regional, national, and international trends. This has allowed clients to develop niches that would later becom primary product lines. In each case, the latest technology was integrated into marketing plans. While some of the breakthrough technology might seem very basic today, it was brand new back in the day. For example, multimedia usage at trade shows became a way to catch delegates' attention so they would stop at a certain booth.
Throughout the years, the company was retained by tourist boards, cruise lines, industry associations, resorts and hotels, and their industry partners. In the trade show arena, for example, the company blazed the trail by incorporating innovations allowing the target audience to have the five senses interact within an exhibit with scent emitters, isolating cone speakers, water features, plasma screens, scrims, translucent substrates, and new projection techniques.
EXECUTIVE SEARCH
The appropriate match to meet the changing demands of their clients. The company for example, a cruise line would need a senior leadership position filled so WIN would indentify the skill set needed and find the appropriate executive, assist in the recruiting, and identify a fair compensation package. Such services were provided and compesated through the general retainer fees. The hiring process was refined even though the service was just a niche.
Post 9/11 changed everyting in the travel and tourism industry generally, and the meeting and incentive travel segments, very significantly. Organizations found that the status quo no longer was good enough to thrive much less survive. The volume of requests to find the very best executives to help in a changing marketplace increased to where it became necessary to formalize the process of executive search and to shift from primarily a retainer to a contingency fee basis. In addition, technology became even more important than before in going global with the searches.
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